This Privacy Policy is to let you know what type of personal data we may collect about you when you interact with us and how we store and handle that data, and keep it safe. If something isn’t clear and you need to know more, please give us a call on 01989 567416.
Last Updated: May 2026
This privacy policy explains how Wallis-Smith Limited t/as Fritz Fryer (“we”, “us”, or “our”) collects and processes your personal data. This includes data collected when you browse our website, purchase products (online, in-store, or via phone), or interact with us on social media .
Wallis-Smith Limited is the data controller. We have appointed a Data Privacy Manager to oversee data protection matters.
Email: [email protected]
Address: Unit 03 Alton Business Park, Ross-On-Wye, HR9 5BP
Phone: 01989 567416
You have the right to lodge a complaint with the Information Commissioner’s Office (ICO), though we would appreciate the chance to resolve any issues with you directly first.
We collect personal information such as your name, billing/delivery addresses, email, phone number, and payment details to fulfill your orders . We also collect:
Technical Data: IP addresses and browsing behavior collected via cookies and the Meta Pixel .
CCTV Data: Images of you and your vehicle captured for security at our shop and car park.
Minors: Our website and services are not intended for children. We do not knowingly collect data from, or sell to, minors.
We process your data under the following legal bases:
Performance of Contract: To process and deliver your orders .
Legitimate Interest: To protect our premises via CCTV, improve our website, and conduct “soft opt-in” marketing.
Consent: When you explicitly sign up for our newsletter.
Marketing Communications: We only send marketing emails if you have specifically signed up or have made a direct product enquiry. You can unsubscribe at any time via the link in our emails or by contacting us.
Our website uses the Meta Pixel. This technology allows us to track your actions on our site to measure the effectiveness of our ads and to show you relevant products on Facebook and Instagram. This involves sharing your Technical Data with Meta. You can manage these preferences through your browser settings or our cookie banner.
We share data with trusted third parties to run our business, including:
Delivery Couriers & Manufacturers: To get your order to you .
IT & Analytics Providers: Including Google and Meta for website performance and advertising.
Law Enforcement: When required for fraud prevention or legal compliance.
As we sell to customers in the European Union (EU), we ensure that any data transfers comply with the UK GDPR and EU GDPR.
To the EU: Transfers are made based on “Adequacy Decisions” between the UK and EU.
To the USA: For tools like the Meta Pixel, we rely on the UK Extension to the Data Privacy Framework or standard contractual clauses to ensure your data is protected.
We only keep your data for as long as necessary.
Financial Records: Kept for 6 years to meet UK tax and legal requirements.
Guarantees: Data is kept for the duration of your product guarantee.
CCTV: Deleted automatically after a short period unless required for an investigation.
Under the UK GDPR, you have the right to:
Access your data.
Correct inaccurate data.
Request Erasure (“Right to be forgotten”).
Object to processing (e.g., for direct marketing).
To exercise these rights, please contact us at [email protected]. We respond to all legitimate requests within one month.
This version was last updated on 11/05/2026. You can access archived versions by contacting us.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
We will only transfer your data outside of the EEA in compliance with data protection laws and provided appropriate or suitable safeguards are in place to protect your data, these being either standard contractual clauses, binding corporate rules or in the case of transfers to the USA, a Privacy Shield Certification. Please contact us if you would like details of the appropriate safeguards used if we transfer your data in such circumstances
Our website address is: https://www.fritzfryer.co.uk
COMMENTS
When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.
MEDIA
If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.
COOKIES
If you leave a comment on our site you may opt in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.
If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.
EMBEDDED CONTENT FROM OTHER WEBSITES
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.
WHO WE SHARE YOUR DATA WITH
If you request a password reset, your IP address will be included in the reset email.
HOW LONG WE RETAIN YOUR DATA
If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.
For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
WHAT RIGHTS YOU HAVE OVER YOUR DATA
If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
WHERE WE SEND YOUR DATA
Visitor comments may be checked through an automated spam detection service.
